The campaign that changed everything (even though it “flopped”)

Hey Reader, Six months ago to the day, I launched The Productivity Illusion, a full campaign with video, messaging, blog, social, emails, the works. All in less than three weeks. If you know me, you know that’s not how I usually do things. Most ideas sit in my notes app until they’ve been marinating for 5-7 business months. I’m thoughtful. Strategic. A bit of a perfectionist. And honestly? That usually works for me. But this time, I just went for it. On paper, the campaign didn’t “work”. It...