Hey Reader,
There’s this myth that when you work for yourself, you should love working alone.
I mean, there’s total freedom. No distractions. No awkward small talk. Sounds like the dream, right?
I used to think so too.
But after years of running my own business, I’ve realised too much freedom can be a trap.
You tell yourself you’ll start soon. Then it’s midday and you’re still circling your to-do list.
The thing that’s helped me most? Body doubling. Working alongside someone else (virtually or in person) without having to chat or collaborate. It’s one of the reasons Cool Wow’s coworking exists.
We’ve just launched a new content series digging into the science behind why this works, not just for ADHD brains, but for anyone who struggles to start, stick with or finish tasks.
If you’ve ever thought “I should be able to focus” or “I just need to try harder”, I reckon you’ll want to read this one.
→ Read the first blog here, or check out the first two posts over on our Instagram.
We’ll be sharing more over the next couple of weeks, including a poll we’d love you to weigh in on too. Keep an eye out.
And of course, if you’ve already felt the power of body doubling through coworking (with us or in another way), I’d love to hear your take. Hit reply and tell me your biggest takeaway.
Rach
P.S. Expressions of interest to take over Cool Wow close this Friday. If you’ve been thinking “I could totally run that”, now’s the time. All the details are right here.
