5 MONTHS AGO • 3 MIN READ

The case for getting dressed (even if no one sees you)

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Solo doesn’t have to mean going it alone.

Cool Wow Collective is a community built for female freelancers and founders who crave connection, collaboration and progress without compromising individuality. Being part of the crew is like having coworkers, but only the good kind. Not the ones who heat up tuna in the microwave.

Hey Reader,

What do you wear when you work from home?

(Seriously — not just “whatever’s clean”, but like, what’s your go-to?)

Last year, we ran a members-only masterclass with Emelia Morris, a Geelong-based personal stylist who’s as down-to-earth as she is stylish.

I wanted to run this one because…well, I love fashion.

I grew up on a steady diet of 90s and 00s magazines (iconic, chaotic, mildly toxic), and now my Instagram is full of outfits I’ll probably never wear and Pinterest boards labelled “elevated casual but make it comfy”.

But there was a deeper reason, too.

Working from home (like so many of us do, probably including you, Reader) can absolutely kill your sense of style.

You fall into the leggings + hoodie vortex.

You convince yourself it’s fine because, technically, it is.

And yeah…it is fine.

But also?

How we dress affects how we feel.

How we show up.

And how others see us.

Emelia’s session backed this up with actual research. Not just about how people perceive you, but how your brain responds when you dress with intention. It’s stuck with me ever since.

I’ve been experimenting with that middle ground lately. My current WFH “uniform”?

Wide leg pants (elasticated, obviously), decent tees and a rotation of button-ups.

No blazers. No shoes. But also, no daggy trackies.

Getting dressed makes me feel like I’m going to work, even if it’s just down the hallway.

And getting changed at the end of the day? It’s become my cue that work is done.

No hard rules. No pressure to overhaul your wardrobe. But it’s worth asking:

Are you dressing in a way that supports how you want to feel and be seen in your business?

Hit reply and tell me what’s working for you, whether it’s activewear with intention or a full-on aesthetic. No judgement.

Rach

P.S. Emelia’s masterclass (and a bunch of others) are still in our members-only library. If you want in on the good stuff, you know where to go.

MEMBER WINS + FUN things


  • Two of our Wagga-based members, Gab and Rach (the other one), have been featured in Station Stories to celebrate the official launch of The Station Creative Workspace by Eastern Riverina Arts
  • Gab is also returning to the Riverina Readers Festival this year.
  • Shelley finally got her trophy for winning Crochet Designer of the Year. We had an unboxing on yesterday’s coworking sesh and you can see over on her IG story.

What we're liking RN


Sticking with the getting-dressed-for-work theme today...

  • Wide leg pants: Honestly, if you're always in leggings for comfort, try a pair of these. It'll change your life. I don't usually buy clothes from Kmart (no judgement if you like, I just find them terribly inconsistent on sizing and quality) but I do have a black plisse pair that are pretty decent. I also bought these leopard print Topshop ones from ASOS — leopard print is a neutral and you can't change my mind.
  • Button up shirts: I have a couple of linen cheapies from Cotton On which are surprisingly excellent. And a denim one from Ceres Life that's incredible. Since I'm into these and have worn them heaps, I'm eyeing off adding one more to my collection (I don't need helps, I'm very content being an outfit repeater) — likely this VRG GRL June Shirt in Citrus or Lilac. Secondhand shops probably have a great selection (check the mens section) if you don't live in Wagga haha.
  • Apple Watch bands: Leaving the Ben 10 vibes of my standard silicone behind, I got two from The Salty Fox after I met their founder, Hangatu, at a business retreat a few months ago.

Coworking Days tickets on sale

These in-person days here in Wagga are fast becoming my favourites. And being waited on with coffees and food is also glorious, so everyone can focus on their work.

There are just 2 tickets left for next Wednesday's session so grab yours.

P.S. Dates for the rest of 2025 are Wed 25 June, Wed 6 August, Wed 17 September + Wed 19 November.

We’re a community of female solo business owners who get the highs, lows, and everything in between. Whether you call yourself a freelancer, consultant, creative entrepreneur, solopreneur, small business owner, specialist or something else, you’re welcome here.

We make solo business ownership a little less lonely and a whole lot more rewarding. Here you can grow your business without the pressure of doing it “the right way”.

PO Box 5609, Wagga Wagga, NSW 2650
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Solo doesn’t have to mean going it alone.

Cool Wow Collective is a community built for female freelancers and founders who crave connection, collaboration and progress without compromising individuality. Being part of the crew is like having coworkers, but only the good kind. Not the ones who heat up tuna in the microwave.